By Denise L. Berkhalter, APR National school choice efforts and attempts to weaken local governance of schools have left a trail of mass confusion and grave concern about the future of public education in this nation. How this saga turns out is not clear. What is certain is that school boards must now tap into ...
Accountability, Leadership, Planning, Transparency, Uncategorized
Is your head in the clouds? It should be. If you are a school administrator or a board member, you may have never heard or thought about “cloud” technology. I mentioned the word the other day in an e-mail and was surprised to hear back that it meant nothing to the recipients. I would respond ...
Over the past two years, I have had the privilege and good fortune to be a part of what I believe to be one of the greatest movements in Georgia history to transform public education. In 2009, the Georgia School Boards Association and the Georgia School Superintendents Association embarked on a journey to bring together ...
NSBA’s FRN Leadership Conference recently closed with a general session featuring speaker Jamie Vollmer. His remarks “Welcome to the Great Conversation: The Role of Associations in Public Support for America’s Public Schools” were right on THE MARK! Jamie shared a story about blueberries…his career included being the president of an ice cream company. At the ...
Now that doing more with less is the new norm, how do you market and promote your school district and successful programs? Maybe it’s time for a brainstorming session with your school public relations professional. Don’t know where to start? I’ll kick the conversation off with these five freebies: Create desktop wallpaper and screensavers for ...
As legislative sessions have begun all around the country, school board members are advocating for their local public schools. Grassroots efforts are the heart of this kind of advocacy. School board members are the voice of their communities. How do they share their message with their legislators? Consider hosting a local bus tour of your ...
During the 2010 Council of School Board Association Communicators Conference in Atlanta, I finally put into words what I’ve been musing for awhile. We’re at a communication crossroads where ink-stained fingers meet digital dudes and divas meet those who like a little broadcast with their print news and social media. Media consumption is no longer ...